You Have to Get Creative

Yes with the media being bombarded with stories from not only phones calls, printed press releases and now emails the reporters can become quite blase.

So think CREATIVELY. Everybody loves to read “good” news about people helping people. Just witness the incredible stories that are shared after national disasters like the recent tornadoes in my hometown of Atlanta. There was this dog that was missing and every one became focused on the dog being found safe and sound. This time that is what happened!

Here's another CREATIVE story.

David Brough, a expert in letter-press printing, volunteered to support Imagine It!, the Children's museum in Atlanta. Using his 1912 press, he presented the old techniques of letter pressing. Intriguing many people, both from the media and from the general public, his presentation positioned the museum as a learning venue for Atlanta's children and tourists.

So here was an example of using the past to show to the future.

Marilyn Pearlman
Pearlman Associates