Building community relations is an important, ongoing process, and crucial to maintaining a positive image and presence in the public eye. By and large, building community relations involves a business giving something to the community for FREE. The business can give goods, money, time or effort. The community is usually represented by a non-profit organization, charity coalition or a philanthropic lobby of public opinion leaders.
Your successful, finance-driven business helping a poor, charity-oriented organization yields news that makes you look good. Positive community relations also gains a favorable REPUTATION for the business, which results in better public acceptance, better employee retention and better recovery in case the business suffers an image blow.
The following strategies that will be discussed in this blog are meant to serve you, the businessperson, as you start building you business community relations. You will find three guidelines for community relations building with real examples from our work and three examples of tactical actions that worked for us. These strategies should help you build your business community relations in a productive and enjoyable way.
Marilyn Pearlman
Founder Pearlman Associates
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